Interview with a Cord Cutter (Part 3)
7) What do you miss the most about your previous package of content?
Personally – I don’t miss anything. I’m completely satisfied with my set-up. However, Sandra, my wife, would have some bones to pick with that statement. She watches some specialty shows that aren’t available on the major TV networks. She really missed those shows.
While she can watch prior seasons on Netflix for many of them. She’d prefer to watch them in the season that they are originally aired. She finds the new set-up reasonable for most of her needs, but I think she’d probably prefer having cable if it weren’t so expensive. If you are a sports enthusiast or specialty channel lover, you may simply not be able to part with your service provider – they’ve got you.
8) Do you ever see yourself going back to a traditional content supplier?
Doubt it. As Netflix and others add internet streaming content, we’re looking forward to more choice at much more competitive pricing.
9) What would a traditional supplier have to do to get you back as a customer?
Deep price cutting (has to be competitive with Netflix, Google and others). Make a commitment significant improvement to how they treat their customers. Walk a mile in your customer’s shoes.
Certainly, every cord cutter has their own reason for severing their ties from the traditional media delivery system. Bill was clearly motivated by cost concerns and a legacy of poor customer service from his traditional supplier. While happy with his new set up, he acknowledges that the average consumer may not have the same level of technical ability and patience to create and maintain an independent media set up. And, of course, for some the lack of specialty channels and live sports would be a major disincentive.
Cord cutting will be an increasingly viable option as the technology becomes more user-friendly and as more high quality content becomes available outside the “system”.
What does this portend for the traditional system? Before we examine that question, let’s talk to a “cord never”. Stay tuned.
14 October 2014
The views and opinions expressed in this article are those of the interviewee and do not necessarily reflect those of the author. The author is not responsible for the accuracy of any of the information expressed herein. The author makes no claim as to the veracity or accuracy of any of the views or opinions expressed herein, nor does the author provide any warranties, either expressed or implied, as to the products or services mentioned in this article.